Friday, January 24, 2020
The Lottery Winner :: Essays Papers
The Lottery Winner SETTING: The book starts out in Manhattan, New York in modern times. The book mostly takes place in New York city but throughout the book they also travel to London, England, cypress point spa, and several other places. The book ends back in Manhattan, New York. CHARACTERS: 1. Alvirah Meehan is a former maid that is near her sixties and has quit her job after her and her husband struck it rich in the winning of the lottery. Alvirah started taking interest in helping people with murders and other problems that she ran across while traveling across the world. After she had won the lottery the New York Globe news paper had asked her to write about all of her different adventures. 2. Willy Meehan is around his sixties, he has blue eyes with white hair. Willy is a former plumber who quit his job after wining the lottery with his wife Alvirah. Willy enjoys traveling with Alvirah to all the different places. He is very supportive and help full to Alvirah in her interest of helping others with there crimes. He also enjoys helping the poor or just those people that can't afford to hire a plumber so he dose the job for free. 3. Brian who is somewhere around his twenties, he is an up and coming famous play writer. Brian is the nephew of Willy. Brian is first introduced in the first story called "The body in the closet". He was staying at the apartment of Willy and Alvirah were a body was found in there closet at there return from there trip to England. He becomes the main suspespect in the murder because he was the last be in the apartment. This was not a good thing for Brian because his career was just taking off with all the great plays he was writing. Brian becomes very lucky with the help of Alvirah as they prove his innocence. Brian then was able to go back on with is writings of the plays. 4. Cynthia Lathem was found guilty for the murder of her father in the second story. It all happened when she was in her junior year of the Rhode Island School of Design when her step father Stuart Richards was found shot to death in the study of his mansion.
Thursday, January 16, 2020
A Comparative Study of Retailing in India Essay
BACKGROUND: According to AT Kearney, Indiaââ¬â¢s retail industry comprises US$ 435 billion. It entails only 6 per cent of itself as organised retail segment as of 2010, according to Booz and Co (India) Pvt Ltd. Hence, there is a great potential to be explored by domestic and international players, especially after Cabinetââ¬â¢s decision to allow up to 51% foreign direct investment (FDI) in multi-brand retail sector and 100% FDI in single-brand retail. (Why India is a big market: refer page 23, Annexure) The Business Monitor International (BMI) India Retail Report for the fourth-quarter of 2011 forecasts that the total retail sales will grow from US$ 411.28 billion in 2011 to US$ 804.06 billion by 2015. The report has underlined factors like economic growth, population expansion, increasing wealth of individuals and rapid construction of organized retail infrastructure as major drivers for the optimistic forecast figures. (Refer Annexure, fig 2) According to a research report named ââ¬ËR etail Sector in Indiaââ¬â¢ by Research and Markets, Indian retail sector accounts for 22 per cent of the countryââ¬â¢s gross domestic product (GDP) and contributes to 8 per cent of the total employment. FDI in single-brand retail currently is 0.03% of cumulative FDI of around $149 billion from April 2000 to September 2011. The announcement is expected to generate 10 million jobs over three years, without impacting smaller and domestic retailers. FDI in retail will provide the farming community a new support by investing in good farming practices and providing them with better prices. The international players will bring a sophisticated front-end that will boost investment in infrastructure by retail players, third-party supply-chain companies and the government. This will improve efficiencies in the supply chain, cut wastage, increase efficiency and bring down consumer prices. India has been ranked as the fourth most attractive nation for retail investment among 30 emerging markets by the US-based global management consulting firm, A T Kearney, in its Global Retailà Development Index (GRDI) 2011. Indiaââ¬â¢s MGR (Mass Grocery Retail) sector remains dominated by small-scale traditional retail outlets. All four key modern formats (supermarkets, hypermarkets, convenience and discount stores) are already present within Indiaââ¬â¢s MGR market but these stores are largely operated by a handful of local retailers. Structure of Indiaââ¬â¢s MGR market till 2010 (Estimated number of Outlets: fig3, Sales by Format: fig4) is given in Annexure. Collaborative model for international products ââ¬â Joint ventures (JVs) are emerging as the preferred model for new entrants, wherein foreign players leverage the knowledge of the local player and focus on key issues such as quality, pricing, promotions and brand management. Key examples include the Bharti Groupà ¢â¬Ës JV with Wal-Mart for retail in the Indian market. MGR sales growth for 2011 = +19.7%; compound annual average growth rate to 2015 = +17.6% (Refer Annexure Fig 5) Increased exposure to Western consumption habits has fuelled consumerism in developed and emerging Asia. Wealthy consumers in major towns and cities turn to modern formats in search of the convenience and quality that they now desire and can increasingly afford. A lot of international retailers are planning to enter and expand their operations in India after the reforms introduced in the FDI policy in retail sector, like Walmart, United Colors of Benetton (UCB), Da Milano. According to a report by research firm CB Richard Ellis India, over 6 million square feet of retail mall space was added across India in the first six months of 2011 (Refer Annexure Fig 6); primarily due to aggressive expansion by organized retailers. The potential cities which are good for entering are given in Annexure Fig 7. Cumulative foreign direct investment (FDI) inflows in single-brand retail trading during April 2000 to June 2011 stood at US$ 69.26 million, according to the Department of Industrial Policy and Promotion (DIPP). There are a lot of entry modes to enter a country, here India. (Refer Annexure Fig 8) And also refer to the growth trend that was observed quarterly in India, last year. (Refer Annexure Fig 13) BHARTI-WALMART ââ¬Å"India is a price sensitive market and therefore we will be devising ourà strategy for her very carefullyâ⬠¦Retailing is like a game of three dimensional chess where we operate as a local, regional and global player, so depending on the needs of the market we shall change our format and adapt.â⬠ââ¬â John B Menzer, President and CEO, Wal-Mart International. 50:50 joint venture: In India, Wal-Mart has a 50:50 joint venture with Bharti Enterprises in the wholesale cash-and-carry segment, since 2007, under the brand Best Price Modern Wholesale. Total retail units as of October 31, 2011: 9 Best Price Modern Wholesale 9 Associates: 3,372 These stores have been opened in Amritsar, Zirakpur (Near Chandigarh), Jalandhar, Kota, Bhopal, Ludhiana, Raipur and Indore. The JV in India expects to open 10 to 12 new Best Price Modern Wholesale stores and employ approximately 3,000 ââ¬â 4,000 people by end of 2011. On 16 Septââ¬â¢11, it opened its first Best Price Modern Wholesale cash-and-carry store at Nidamanuru, National Highway-5 in Vijayawada, Andhra Pradesh. New outlet will also have a ââ¬Å"Mera Kiranaâ⬠program sharing best practices such as various aspects of using low-cost modern techniques and processes such as assortment planning, layout and fixtures, displays, backroom, licenses, safe food handling, customer retention and value added services with small and medium retailers. On 30 Septââ¬â¢11, it opened a new store format, ââ¬Å"Easyday Hyperâ⬠, at Magnet Malls, Bhandup, Mumbai. Currently, the company has 140 ââ¬Ëeasydayââ¬â¢ stores, 13 ââ¬Ëeasyday Marketââ¬â¢ outlets and 1 ââ¬Ëeasyday Hyperââ¬â¢ store. Advantage of Wholesale Cash-and-Carry: These benefit retailers as it is a is a one-stop shop that meets the day-to-day needs of restaurant owners, hoteliers, caterers, fruit and vegetable resellers, kiranas, other retail store owners, offices and institutions. More than 90 percent of these goods and services are being sourced locally; thereby helping keep costs to a minimum, adding to the growth of the local economy and creating job opportunities, with the cash and carry store directly employing more than 200 local people. A typical wholesale cash-and carry facility will stand between 50,000 and 100,000 square feet. The joint venture works with the existing supply chain infrastructure to help make it more efficient, thereby maximizing value forà farmers and manufacturers and retailers. The supply chain operation supports farmers and small manufacturers who have limited infrastructure and distribution strength and help minimize wastage, particularly of fresh foods and vegetables. An efficient supply chain can play an important role in transforming farmers and small manufacturers into successful entrepreneurs. Technical Collaboration: Walmart provides certain technical support to Bharti Retail for its front-end retail venture where Bharti Retail requires critical retail technology and technical know-how. Walmartââ¬â¢s Direct Farm Program: Multinational retail giant, Wal-Martââ¬â¢s Direct Farm Program in India is a partnership with 110 small and marginal farmers near Ludhiana in Punjab where it en courages cultivation of safe, high-quality, seasonal vegetables. Farmers are advised at every stage of cultivation by field agronomists. Farmers learn about nursery management, transplanting, nutrient management, as well as harvest and post-harvest practices. Sourcing from India: Walmart has been sourcing a variety of products from suppliers in India for more than 20 years. Walmartââ¬â¢s office in Bangalore serves as Walmartââ¬â¢s Global Procurement (GP) hub for the sourcing of merchandise from India and Sri Lanka to Walmart stores and Samââ¬â¢s Clubs globally. GP India also manages Global Procurement from Sri Lanka. Major categories sourced from India include home textiles (including towels, shower curtains, bath mats, etc.), apparel (including woven, knitwear and leather footwear), leather accessories, fine jewelry and house wares (like fine dining ware, home dà ©cor, etc). The main categories sourced from Sri Lanka are apparel, textiles and gifts. Launch of its 1st store in India, 2009: The reason for Wal-Martââ¬â¢s entry in India was clear ââ¬â The Indian middle class, on which it had been working for around two years. Mom-and-pop stores (or the Kiryana stores) and traditional distribution networks dominated the Indian retail market. Wal-Martââ¬â¢s first outlet was set to launch in the city of Amritsar, Punjab in North India. The first store air-conditioned and built over 50,000 sq. ft. was on the outskirts of the city, Amritsar. The store employed 200 locals and was likely create 500 indirect jobs. In the first few weeks itself, the company had managed to sign on close to 35,000 members. Training Center: Bharti Wal-Mart has opened a training centre in Delhi to bridge the gap between demand and supply of skilled manpower in modern retail. It will provide free retail sector-focussed vocational training to candidates. Aà memorandum of agreement (MoA) was signed in this regard on July 22ââ¬â¢11 between Bharti Wal-Mart and the Delhi governmentââ¬â¢s Department of Training and Technical Education. Bharti-Walmart plans to invest over USD 15 mn in Andhra Pradesh this year and impact lives of 25,000 women through multiple initiatives by 2016, it has already created more than 2,000 job-ready women in 3 years through Bharti Walmart Training Centres. Walmart Labs in Bangalore: In addition to its R&D centre in the Silicon Valley, Wal-Mart plans to set up another facility in Bangalore, India (expected to be set up by Dec 2011) with about 100 developers to work on technologies and solutions for Wal-Martââ¬â¢s global e-commerce business. UNITED COLORS OF BENETTON The Benetton Group, with brands such as UCB, Sisley and Playlife, has a presence in 120 countries. It has network of around 6,000 stores. India has a local production of their collection too. Almost 100 per cent of the products are sourced from India. The product line remains uniform geographically. At present Benetton has over 425 franchised stores in India (since 1991) and the number is likely to double in five years. Now it is also focusing on smaller cities and towns given the growth in brand awareness and disposable income levels. ââ¬Å"Even if FDI in single brand retail is opened up, we will continue to operate like a wholesaler and follow the franchise route,â⬠Mr Mohanty (Benetton India MD) said. It has launched its first Concept store in Connaught Place. Stores are an important communication platform for Benetton as it is here that we showcase the depth of our brand offering to the customers. The launch of the new store strengthens Benettonââ¬â¢s presence in the Indian market. Global brands work everywhere. Consumers currently are very global as they are accepting products that have global appeal. In fact, it has always positioned itself as a colorful brand which has worked wonders for the Indian market. Also it focuses more on consumer experience like store ambience and window merchandising rather than advertising. Almost 40% of our budget is spent on that. However, it is now looking at in-film placements as the next branding strategy. (It has already tied up with an upcoming John Abraham movie 1-800-Love.) It is looking forward to being clothing partners of programmesà or events, which are true to their product. Recently, this Italian casual wear brand opened an outlet at Magneto Mall, Raipur. Spread over an area of 1,000 sq ft, the store stocks a range of clothes and accessories for men and women. The retailer has a revenue-sharing model with the mall. DA MILANO Da Milano, the international luxury brand with its range of premium leather goods and accessories is synonymous to precision, craftsmanship and exclusivity. Da Milano imports 70% of its leather and accessories from Italy for its leather goods retailed in India. It has 2 state of the art company owned manufacturing units at Nalagarh in Himachal Pradesh equipped with the latest and most advanced machinery. They have a highly skilled workforce operating under the guidance of Italian technicians. They also have an exclusive tannery near Chennai in TN where leather produced is benchmarked to the latest process technology. By Septemberââ¬â¢11, it has 32 signature Da Milano stores across the country. It recently opened 5 flagship stores in Maharashtra. The brandââ¬â¢s presence can be seen in 10 cities ââ¬â Delhi, Gurgaon, Noida, Jaipur, Chandigarh, Mumbai, Pune, Hyderabad, Chennai and Kolkata. Recently it opened its showroom at Terminal 3 of Indira Gandhi International Airport in Delhi. The store is sprawled over 850sq.ft and is embellished with all-glass frontage. The appealing visual merchandising of the store also includes an off white backdrop, wooden shelves, soft green wall paper, illuminating marble flooring etc, and is done to entice passers-by and draw footfall. The luxury brand could soon be seen announcing the launch of two of its sub brands Rosso Brunello and Da Milano Home. While the former will offer premium hi fashion foot wears for men and women, the latter will be offering leather accessories for home and office. Rosso Brunello foot wears will be made available at select Da Milano exclusive stores, while Da Milano Home and Office accessories would be retailed at Da Milano stores. Well, a lot of scope is there in India as compared to other countries in the world as the organized retail penetration level is only around 5% as compared to 85% in USA, 80% in France and 20% in China. (Refer Annexure Fig 9) PROBLEMATIC SITUATION/DIFFICULTY FACED IN INTERNATIONAL OPERATIONS Price issue: In India the majority of retail outlets sell products at maximum retail price (MRP), which are administered by the government and printed on each item by manufacturers. Thus, there is minimal price competition among the various store formats. The arrival of International retailers, with vast sourcing networks, may eradicate the importance of government-imposed MRP, as these are likely to focus strongly on low prices as a competitive tool and as a means of encouraging new consumers to try the modern concept. Poor Infrastructure: The road infrastructure is poor and federal and state tax laws are complex, which make cross-state transportation difficult. Indiaââ¬â¢s transport networks/highways, rural infrastructure certainly need investment. Bharti has announced to invest INR 125bn in agriculture and supply chain. It will also invest on specific distribution and transportation storage solutions (ie refrigerated trucks and logistical initiatives, such as electronic product tracking). The relatively slow pace of MGR growth in India can be largely attributed to two key factors: (1) massive income inequalities and (2) tough FDI regulations Labour displacement issue in India: The entry of International retailers with efficient systems will destroy the traditional retail sector, making peopleââ¬â¢s requirement at minimum in these new retail stores. JOB losing fear: If we assume 40 mn adults in the retail sector, it would translate into around 160 mn dependents using a 1:4 dependency ratio. These people are unlikely suitable for other areas of work either. Thus, there is a need to enact new laws to check the prolific expansion of the new foreign malls and hypermarkets, like China, Malaysia and Thailand. (Refer Annexure Fig 12 to see the Asia Pacific Retail Sales by % share) Change in Retail FDI policy: On November 24th the coalition government, led by the Congress party, said that in cities of over 1m folk, foreign firms could now own 51% of ââ¬Å"multi-brandâ⬠retailers, such as supermarkets (up from zero), and 100% of single-brand chains (up from 51%). Multi-brand foreign chains, such as Walmart and Tesco, must operate as joint ventures, of which they may now own up to 51%, and may operate only in cities of 1m people or more. The new reform is timely. Growth has dipped below 7%. The rupee is weak, investors are nervous. But still, theà government needs to lift confidence, and organized retail could work. (Refer to Annexure Fig 10 to see the Indian economic activity showing the nominal GDP and GDP per capita.) Political issues: The FDI reform is too controversial to be enacted. The main opposition party, the BJP, which enjoys the support of millions of stallholders, is doing its best to whip up anger. Many Indians feel an emotional attachment to little kirana stores, and fret that foreign invaders will destroy them. Indian states are not obliged to follow the FDI reform. Many may refuse to liberalize foreign ownership on their territory. Standard Chartered Bank, reckons that of 53 cities with over 1m people, 28 are run by politicians who say they will block the reform. Indiaââ¬â¢s leftist parties had called for a nationwide strike on Dec. 1 in solidarity with the Confederation of All India Traders, who are among the most vocal opponents of full FDI in retail. The BJP leader Uma Bharti publicly threatened to set fire to any Walmart that opens. Fragmented Market: The retail shops are very fragmented with only very few supermarkets and no dominant chain. Farming is also fragmented. A rickety legal system makes it hard to enforce contracts. Under the latest FDI reform, foreign-controlled shops will have to buy a chunk of their processed and manufactured goods from small firms, which may add to their costs. High Land prices in India: Foreign retailers will have to find affordable land in packed an d expensive cities. Western luxury-goods firms may be able to tolerate extortionate rents for central locations. Some may prosper with a few out-of-town stores that people visit infrequently, spending lots. But general retailers need both cheap land and proximity to their customersââ¬ânot an easy mix. Peopleââ¬â¢s habits: Indians are in the habit of shopping for their fruits and vegetables almost every day which get the customer into the shop every day, and chances are sheââ¬â¢ll buy something extra. Building a Walmart-style supply chain of fruits and vegetables requires a lot of investment in improving the productivity and quality of farmers. E.g. showing a tomato farmer how to improve his yields by using wooden stakes for his plants. That farmer doesnââ¬â¢t have to sell his tomatoes to Walmart, but when he sees that he can get a better price, he often does. To woo farmers away from the system they are used to ââ¬â selling produce at the local mandi, or market, at a price dictated by traders ââ¬â Walmart has set itself a target of increasing farmersââ¬â¢ incomes by 20% over five years. Farmerââ¬â¢s Income: Byà law, farmers are required to sell their produce only to approved mandis and have to pay the mandi taxes. (Walmart has to pay the mandi tax even when farmers sell to them.) They travel for hours to get here, and then take whatever price the wholesale buyer is willing to give. The buyers donââ¬â¢t inspect the produce and offer better prices for better quality; they just sell the 100-kg sacks of vegetables to another set of middlemen, who break it into smaller lots that eventually find their way to vegetable vendors and small retailers. By the time it reaches the consumer, that produce will have been marked up by three to four times or more, but nearly all of that goes to the middlemen, not the farmer. Meanwhile, about 30% of the produce also spoils along the way for lack of cold storage, contributing to Indiaââ¬â¢s soaring food inflation. Distribution issue: remains a major challenge to retail expansion. Indiaââ¬â¢s infrastructure is a lot inadequ ate. A 500km road journey can take as much as 24 hours, owing to poor road conditions, congestion and toll booths. Preference for Kirana/local retailers (cheap price offered): According to ASSOCHAMââ¬â¢s survey 2010, in which it interviewed 5000 shoppers in various cities in India, kirana stores (mom and pop stores) and local retailers were the preferred destination for shoppers as compared to shopping malls. The survey found that goods were less expensive (as much as 25%) in local kirana stores as compared to big shopping malls with more variety and affordable options with sustainable quality at a negotiable price (reduced margins) Walmartââ¬â¢s strict union policy: The companyââ¬â¢s clearly defined anti-union policy aiming at preventing its work force from gaining collective bargaining power can result in increased wages. Low overhead costs: Small retailers in India already operate with such low overhead costs (by relying on informal labor and making minimal investment in any technology, even refrigeration) that itââ¬â¢s hard for Walmart to compete with them. (Indiaââ¬â¢s traders have, however, invested in their relationships with state and local politicians, who count on their support around election time.) Elsewhere, Walmart may have pioneered the use of low-cost retail labor; in India, the cost of labor in retail is already about as low as it can get. STRATEGY ADOPTED TO RESOLVE THE ISSUE Issuing Loyalty cards: Keeping customers loyal is a problem retailers often grapple with. Over the last decade, Indian companies that are focusing on acquiring and retaining customers have become aggressive about giving out loyalty cards. As a result, 42 percent of Indians in the SEC A, B and C categories are now part of at least one loyalty program in Indiaââ¬â¢s $4 billion-a-year loyalty market. (This figure includes the market for gifts, which a lot of companies use as a surrogate for loyalty programs.) Loyalty is seen as the number one tool that allows retailers to access data on customer tastes and preferences. Pearson: conducted an extensive customer research through Colloquy, its research arm: only 20 percent of Indians in the SEC A, B and C categories are loyal to a particular brand. Offer a better deal and they are more than willing to shift. Improving Infrastructure: Tesco is planning to work with Tataââ¬â¢s Star Bazaar hypermarket business on a franchise basis, providing expertise and technical support in return for a fee to the fast-expanding network. Star Bazaar stores, potentially meaning that Tesco-branded private-label goods could appear in consumer retail outlets in India. It provides employment for some 3,000 local workers at its global service centre in Bangalore. More Partnership: Wal-Mart is also considering a partnership with Indian counterpart Future Group to strengthen its presence in India. Also, Walmart is on an expanding spree in India and wants to cover maximum areas in India, even the interior regions. Recently, it opened a new store format, easyday Hyper, at Magnet Malls, Bhandup, Mumbai. This is Bharti Retailââ¬â¢s first store in West India. Spread over 60,000 sq.ft., the outlet stocks over 20,000 products displaying 475 new items, including personal care products, stationery, household articles, hosiery items and daily-need groceries. Introduction of Innovative ideas: Walmart is also introducing innovating ideas to differentiate it from other retailers, like the recently opened store also has a section called ââ¬ËBaby World.ââ¬â¢ Currently, the company has 140 ââ¬Ëeasydayââ¬â¢ stores, 13 ââ¬Ëeasyday Marketââ¬â¢ outlets and 1 ââ¬Ëeasyday Hyperââ¬â¢ store. Cluster approach strategy: Walmart follows a cluster approach strategy and initially largely focused on Punjab, although it opened stores in other places also. It has covered the four big markets (in Punjab) already. Priceà settling: Government of India should introduce the concept for the organized retail by setting a minimum price for a commodity, below which a retail store cannot sale the product. This should be done to avoid the occurrence of monopoly of a retailer in the country. Personalized Offer to Customer: The current retailers in India should take an advantage of the prior knowledge of the customer requirement and customer nature in India. They should provide customized deals and service to them, so that they may retain the old customers even on the opening up of new international retail stores whose service is not personalized. LESSONS LEARNT Clearly, once the equity caps on foreign investment are lifted, the India MGR sector will witness tremendous flows of investment from global retailers, which leads to our projection of 155.6% in MGR sales to 2015. Its retail market is forecast to nearly double to $850 billion by 2020. (Refer to Annexure Fig 11 to see the forecast for 2020 in terms of sales in organized and unorganized retail market.) Also, when a retailer (say Walmart) enters a new market, a lot depends on the kind of a partner it has. As Bharti itself has ambitions to be a major retail powerhouse in India, thus there is a strategic conflict between their interests. As, sooner or later India will permit foreign retailers to have direct equity ownership in India, then what will Walmart be left holding? Bharti has retail ambitions, thus it will want to buy Walmartââ¬â¢s shares, rather than sell. Bharti-Walmart stores are branded BestPrice, and not with Walmartââ¬â¢s name. Thus, Walmart could have thought of India as a portfolio of regional markets and work with smaller regional partners. Itââ¬â¢s hard for the local kiryana stores, etc. to have much bargaining power or have national ambitions. They would have been happy to brand them as Walmart and when regulations change, Walmart would be able to buy them out. Walmart India probably will invest in a joint venture with Kishore Biyani-led Future Group soon. The report is not confirmed yet. On Tuesday (March 29ââ¬â¢11), a leading business daily in India reported that senior executives of Future Group and Walmart had met at least five times in four months, raising possibilities of an alliance. More important, the debate over Walmartââ¬â¢s effect on retail employment misses a larger point. In India, the majority of the population is employed in agriculture, and Indian farmers stand to gain a lot from greater investment by anyone ââ¬â foreign orà domestic ââ¬â in the supply chain that bri ngs food from the field to the consumer. CRISIL, a research firm, reckons the reform could attract up to $3 billion of foreign investment over five yearsââ¬âwelcome, but not nearly enough to fund Indiaââ¬â¢s current-account deficit or transform the industry. Indiaââ¬â¢s consumer-goods firms, among its most profitable, have thrived in the era of backward retailing and supply chains, but are betting on gradual change. The biggest, Hindustan Unilever, has seconded staff to stores in America and Britain to learn how they work. In an interview earlier this year its boss, Nitin Paranjpe, said he was ââ¬Å"absolutely certainâ⬠that rganized retail would take off. But he reckoned it would take a decade to capture a quarter of the market. Entering a market as big and complex as Indiaââ¬â¢s is a big bet, even for experienced international retailers. Success is by no means guaranteed: citing example of China, where Tescoââ¬â¢s Chinese operations are only breaking even though they have been in the country for seven years. Walmart is doing better, but this was helped by its takeover of Trustmart, a Taiwanese supermarket. Carrefour and Auchan, two French supermarket chains, are doing best, because they adapted more than their rivals to the taste of the Chinese and their shopping preferences, says Ben Cavender at China Market Research in Shanghai. Carrefour, for instance, introduced what is known as ââ¬Å"wet marketsâ⬠in most of its outlets: open food markets that sell live animals. To be successful in India, Walmart, Carrefour and Tesco will need to give their local managers a lot of autonomy to adapt their stores. India boasts more than 20 official languages, three major religions and many, very different culinary traditions. Big Bazaar, one of the few Indian hypermarket chains, shows how far such adaptation will have to go. Instead of copying the narrow aisles in Western stores, designed for individual shoppers with carts, the firm has packed its stores with clusters through which shoppers have to navigate. This recreates the organised chaos Indians know from shopping in real bazaars: bumping into people, chatting and eating. All these international retail shops offer a wider variety and larger quantity of some items, but lacked the personal touch. They do not have the quality of personalized touch that a normal Kiryana store offers to its customers, thus it will take a long way to establish the retail market in India, but the wait is for the final say by the government of India. REFERENCE www.walmartstores.com http://www.ey.com/IN/en/Newsroom/News-releases/Published-editorialââ¬âFDI-in-retailââ¬âMNC-retailers-to-select-partners-with-suitable-capabilities FDI in Indiaââ¬â¢s Retail Sector More Bad than Good? ââ¬â By Mohan Guruswamy, Kamal Sharma, Jeevan Prakash Mohanty, Thomas J. Korah http://business.in.com/article/magazine-extra/walmarts-strategy-through-the-world/6042/1#ixzz1fpdJwzyd www.indiaretailing.com http://business.in.com/article/web-special/loyalty-networks-poised-to-enter-indian-market/30972/1#ixzz1fpikaw00 http://www.ibef.org/download/Retail_270111.pdf http://retail.franchiseindia.com/interviews/Debutant/Bagging-profits-59/ Issue 37 September 2011: http://www.dnb.co.in/Ind_cursorpdf/Industry_Cursor_September_2011.pdf http://www.ramms.co.in/admin/application/source/files/news/39_RRN-Sept%202011.pdf FDI in retail: MNC retailers to select partners with suitable capabilities: Economic Times By Paresh Parekh, Tax Partner, Ernst & Young
Wednesday, January 8, 2020
My Personal Experience And Educational Development
In my early twenties, I knew that I wanted to pursue a career that would help others recognize their challenges. With social work I am able to empower and liberate people to enhance their well-being, therefore, I feel I can do this in a caring and supportive way. I am continuing my college education in social work so that I can help others succeed in life, and help those in need to overcome obstacles and challenges. My goal is to provide others with the essential tools to be successful in life and become more active members of society. My primary objective is to promote lifelong achievement and happiness by employing the knowledge and insight that I have gained through my personal experience and educational development. I am passionate about empowering people and being able to give a voice to the vulnerable. Social workers will often work with clients from all walks of life, therefore it is imperative to keep an open mind. There are many social workers that will encounter different c ircumstances that bring them face to face with conflicts between their personal values and the values of their profession. When one enters the profession of social work, our personal opinions are put aside in order to treat the person with whom we are working even if we feel their values and ideas are wrong. This can be one of the hardest aspects of being a social worker. Social workers are expected to embrace a diversity of values and people. Learning to do this can be a process in which thisShow MoreRelatedThe Importance Of A Child Brain Development933 Words à |à 4 Pagesdiscussion on the importance of child brain development. Ms. Kees is proficient in the field, working with a non-profit organization that provides educational resources for adolescences and teenagers with mental and learning disabilities. I felt Ms. Kees would be a great fit for my interview because she constructs learning plans for individuals who were neglected an educational environment at an early age. Ms. Kees is experienced in early childhood development and has worked consistently with individualsRead MoreThe Educational Philosophy Of Adult Education803 Words à |à 4 PagesJonathan Taylor The focus of this assignment was to view the educational philosophy concerning adult learning. Background histories of the adultââ¬â¢s education ages ago were briefly gleaned. Other topics viewed were on the adult educational philosophy, the five educational philosophical approaches, the personal adult educational philosophy, the adult learner, developing my own adult educational philosophy, and lastly on how changes is an educational practice. However, learning does take place throughout theRead MoreFormal Statement Of Goals - Wanda D. Long1539 Words à |à 7 Pages 1 My siblings and I grew up in a home where there was a strong emphasis on education. Both of my parents are college graduates. The reason why I have decided to apply to the Educational Leadership, Evaluation, and Organizational Development Ph.D. program, at the University of Louisvilleââ¬â¢s College Education and Human Development is my desire to further my education. I have always enjoyed learning and I aspire to work in a researchRead MoreMy Personal Philosophy Of Education873 Words à |à 4 Pagesquestion, leading to the development of theories and concepts that are present in the classroom today. In my personal experience, an educator philosophy is built over a course of time which is based on their knowledge and experience. An educator belief system is like a river, it changes and matures throughout its course, bending and changing as it progresses. Throughout the course of my educational career many thoughts, philosophy, and experience have develop my personal philosophy o f education.Read MorePast, Present amp; Future Paper1284 Words à |à 6 Pagesand Future Paper I began my undergraduate studies at the University of Phoenix (UOP) in July 2006. The decision to pursue the Bachelor of Science in Business Management degree from UOP was based on the schoolââ¬â¢s curriculum, reputation, learning environment, and personal references. Past Looking back, it is amazing to reminisce upon the last two years. When I started school in July 2006, I had not been in an accredited learning environment in over thirty-two years. My previous schooling had beenRead MoreEducational Philosophy Reflection1539 Words à |à 7 Pagestype of education that I experience until I graduated high school. When I decided to go into teaching it was an easy decision for me to want to not provide this type of experience to my students. Early in the education program, Bud Stefanski posed us the question about our educational philosophy in the Foundations of Education class. When answering that question, I was 100% progressivism in my education philosophy students should only learn through hands-on experiences and not be forced to sitRead MorePersonal Philosophy Of Supervision And Evaluation753 Words à |à 4 Pageswill identify my personal philosophy of supervision and evaluation. Currently I have been in the educational system for 15 years. Throughout this experience, I have endured multiple variations of supervision styles and evaluations. Some of the supervision styles / evaluation processes have proven to be positive while others have not. Even though some of the styles have not proven to be beneficial to my teaching career, or build my capacity as a teacher, all of these experiences have helped toRead MoreMy Professional Responsibility Of Being A Teacher1445 Words à |à 6 PagesIn my eyes, teaching is one of the most significant careers throughout the world. As a teacher, I will be a positive factor for change and instil a love of learning into all of my students. I will endeavour to constantly be committed to my professional responsibility of being a teacher, combining my knowledge, skills and passion to create lifelong learners and impact positively on studentsââ¬â¢ lives. As a teacher, I aim to ensure I teach inclusively, believe in my studentsââ¬â¢ ability to learn and ensureRead MoreKohlberg s Theory Of Moral Development1684 Words à |à 7 Pageseducation is their morality. This paper will explore Kohlbergââ¬â¢s theory of moral development, which addresses the idea of a person s progression of morality. It will first examine the concept of the theory and its founder. It will then follow with examples from classrooms today, and from my own personal experience as a K-12 student. The purpose of this paper is to discuss the implications of this theory for educational psychology, and encourage an implementation of it that will benefit teachers, studentsRead MoreDraft Of Personal Philosophy Statement1268 Words à |à 6 PagesThree: Draft of Personal Philosophy Statement In the field of higher education, I will welcome with open arms, accept, affirm, and celebrate all students by creating an environment that is equal and inclusive for all people regardless of their race, gender, sexual orientation, ethnicity, cultural background, religion, family structure, economic status, learning ability, linguistic ability, and/or learning style. I will create an environment that includes positive, challenging experiences that will give
Monday, December 30, 2019
The Ethical Decision Making Of Bilingual People Essay
Summary: Due to the globalization international business is growing fast all over the world but specially in China and as a result of that many people speak both Chinese and English. This research paper discusses the ethical decision making of bilingual people to challenge the most common theory that ethical decisions does not differ regardless of what language the subject is making it in. Given the rapid globalization many accounting students and professionals speak multiple languages and this profession require people to make ethical judgments in complex situations. And there has been very limited prior research in this subject. This research uses linguistics in relation to culture and psychological research to provide empirical evidence regarding the research question. The authors develop theories relating to cultural attributes of the languages and how they influence the subjectââ¬â¢s decision making process. The subjects here were undergraduate Chinese students who speak both English and Simplifies Chinese who were given a financial investment situation. For data collection and analysis the 2 x 2 experimental research instrument is used. Considering all the variables the research method provided us with the result that there is a significant difference when bilingual people make an ethical decision both in English and in their native language. The findings suggested that on the basis of the ââ¬Ëcontrol conceptââ¬â¢ the subjects were more aggressive while making decisions EnglishShow MoreRelatedEnglish Language Learners: Speech-Language Pathologists681 Words à |à 3 Pagesthe most ethical and appropriate services to meet the individual needs of the student. However, evaluating ELL students can be challenging from a clinical standpoint and typically is complicated by many factors including, personal, institutional, and society interests. Many school based SLPs are not proficient in a second language and therefore are not adequately trained to provide no nbiased bilingual assessments. Current practices in speech-language pathology support the decision making processRead MoreEssay on Counseling Ethics804 Words à |à 4 Pagesexperiences in life to arrive at concrete intervention strategies for the help seeker. Yet another could be a deacon, midwife or nurse engaged in alleviating physical, material and financial needs of a parishioner/ help seeker. In all these, certain ethical actions are common to all practitioners if the help seeker will receive true divine healing through the helper. Such behaviors like confidentiality- in which help seekers information should not be divulged without his/her consent, bridging of theRead MoreDiversity Also Increases Adaptability Due To A Diverse1499 Words à |à 6 Pages2013). Lastly, diversity brings bilingual and bicultural skills to the business because bilingual employees can also be interpreters to the customers. Diversity provides exciting job environment where people share ideas, cultural issues. Even though diversity provides some benefits, it also poses some disadvantages to the business. Diversity creates communication barrier because of language misunderstanding. Also, people differ in negotiation skills, and decision making approaches. In a diverse workforceRead MoreThe Historical Foundation Of People With Disabilities Essay1386 Words à |à 6 PagesHistorical Foundation: The historical foundation of people with disability has evolved from a place where people with disabilities were hidden away to present time being involved member of their community. disability. One of the first changes for people with disabilities was the Kennedy Era of 1960. President Kennedy used his platform to challenge the quality of life of people with disabilities. When his MR panel found a non-existing care for people with disabilities, their was a removal of mentalRead MoreEthical Issues With International Business1518 Words à |à 7 Pagescountries have and it is important to be aware of them. Cultures become crossed when different countries negotiate business. Culture influences how people act, think, and communicate. When dealing business internationally, diving in head first isn t an option, businesses need to be aware of differences and accommodate them to be successful. There are many ethical issues with international business. Many companies expand internationally because foreign countries offer a higher profit than your country andRead MoreThe Value Of Social Workers Essay1380 Words à |à 6 Pagesof character in various relationships. Although Kantianism (Singer, 1993) is primarily focused on the sense of people s duty, critics have argued that the perspective does not allow for compassion and sympathy to motivate people s actions. Furthermore, Kantianââ¬â¢s theory lacks guidelines when it comes to dealing with conflicting requirements. Social work cannot simply fit in to one ethical perspective, although it may have many features of Kantian and Utilitarian. Social work is about recognizing thatRead MoreMy Goal Is For The Position Of Ambassador735 Words à |à 3 PagesMathematics and a minor in Science, Technology and International Affairs, Iââ¬â¢d pursue the Carroll Fellows Initiative to tailor my learning to China. I want to major in Mathematics so I can incorporate skills gained in this major into my political decision making. Iââ¬â¢ve always loved math because numbers aside, it requires working towards a solution by breaking down complex problems into smaller, more solvable sub-problems. In solving the awesome proof of integral of sec(x)dx, I used many tiny and evenRead MoreEssay on Working Manual for Counselors and Pastors1965 Words à |à 8 Pagesenvisioned to edify the body of Christ and is intended to be a living Pastoral tool that helps shape our character as we confer with help-seekers in their life destiny with Christ Jesus-the living Head of the Church. This book is for professional people helpers like Counselors, Guidance counselors, Christian School psychologists, Pastoral Counselors, Pastoral care givers, NursesPastors, youth pastors, Deacons, Elders- and other professionals who interact/ intervene in other peopleââ¬â¢s lives. TheRead MoreHuman Resource Management : A Meta- Analysis On Strategies, Testing And, And Developmental Stages1655 Words à |à 7 Pagespractices. But are these necessary in many job offerings in Canada? Yes it is indeed! Canada being a bilingual country with French and English as both national languages and a growing multicultural identity. It is relevant to know and understand the country and its people- their way of life and characteristics. In Social Psychology, the building blocks of a certain nation or society is itââ¬â¢s people. The interaction and relationship of these locals are fundamentally link to any business or company.Read MoreRelationship Between Culture and the Clinical Practice of Psychological Assessment8526 Words à |à 35 Pagescultural status quo in clinical practice. In particular, indigenous peoples throughout the world have pointed out that clinical psychologists, in both research and practice, have not successfully been able to understand or deliver cult urally appropriate services due to Psychologys entrenched, Western European, ethnocentric perspective. In order to understand the difficulties that psychologists might face in performing assessments on people of First Nations heritage, a collaborative research project was
Sunday, December 22, 2019
Essay about Wars are Not Good for the Economy - 1846 Words
One of the more enduring myths in Western society is that wars are somehow good for the economy. Many people see a great deal of evidence to support this myth, after all World War II came directly after the Great Depression. This faulty belief stems from a misunderstanding of the economic way of thinking. The standard a war gives the economy a boost argument goes as follows: Lets suppose that the economy is in the low end of the business cycle, so were in a recession or just a period of low economic growth. The unemployment rate is high, people may be making less purchases than they were a year or two ago, and overall output is flat. But then the country decides to prepare for war! The government needs to equip its soldiers withâ⬠¦show more contentâ⬠¦In it, Hazlitt gives the example of a vandal throwing a brick through a shopkeepers window. The shopkeeper will have to purchase a new window from a glass shop for a sum of money, say $250. A crowd of people who see the broken window decide that the broken window may have positive benefits: After all, if windows were never broken, what would happen to the glass business? Then, of course, the thing is endless. The glazier will have $250 more to spend with other merchants, and these in turn will have $250 to spend with still other merchants, and so ad infinitum. The smashed window will go on providing money and employment in ever-widening circles. The logical conclusion from all this would be ... that the little hoodlum who threw the brick, far from being a public menace, was a public benefactor. (p. 23 - Hazlitt) The crowd is correct in realizing that the local glass shop will benefit from this act of vandalism. They have not considered, however, what the shopkeeper would have spent the $250 on something else if he did not have to replace the window. He might have been saving that money for a new set of golf clubs, but since he has now spent the money, he cannot and the golf shop has lost a sale. He might have used the money to purchase new equipment for his business, or to take a vacation, or to purchase new clothing. So the glass stores gain is another storesShow MoreRelatedThe War Of The Revolutionary War1038 Words à |à 5 Pagesat Yorktown, the revolutionary war was over, and the United States began the arduous task of rebuilding an economy held back by colonialism and destroyed by war. From the 1780s up until the 1810s, the economy was slowly growing and diversifying, the War of 1812 halted much of those advanced. The war ruined the United States economy once again, but it allowed it t o grow and develop to new heights and become stronger than before the war. After the revolutionary war, the United States began the arduousRead MoreTheu.s. Roosevelt s New Deal Essay1268 Words à |à 6 PagesThanks to the economic growth during WWII, America finally concluded the Great Depression. The federal government rose out of the war as a powerful economic player, being able to control the economy through consumption and spending. Just about every industry in America was saved by World War II. The warââ¬â¢s quick technological and scientific changes kept continuing and concentrated trends began during the depression and gave hope for further innovation in the U.S. Likewise, the increases in individualRead MoreEconomic Growth Of Post War Japan1361 Words à |à 6 Pagesworld war. A majority of the commercial buildings and accommodation had been demolished, and massive machinery and equipment formerly used in production for the civil market were out of service to provide metal for military supplies (Miyazaki 1967). Despite the trash and ruins had left over in Japan, Japan was able to rebuilding its infrastructure and reconstruct their economy. It is revealed that the Japanese economy was on its way to recovery, which received a rapid development since the war, andRead MoreThe Economy Of Early America856 Words à |à 4 PagesThe economy of early America certainly had its share of struggles, in addition to its years of profitability. The economy was influenced by a number of different goods lowing in and out of the country, as well as services offered in the country over an almost 200 year period. Some of these influences are certainly more important and had a greater effect than others, namely slavery, the production of cotton, and the revolutionary war. While many of these economic factors were around through the endRead MoreThe Between North And South1641 Words à |à 7 PagesEngland with its own economy, laws, and government. Not long after it declared independence that a rift between North and South began to start. The North believed in the Puritan Merchant role model, and the South in the role model of the English Country Squire. The difference in point of views soon caused the United States to start to split apart before eventually completely separating and resulting in one the bloodiest wars in American history. Prior to the outbreak of the civil war in 1861-1865, manyRead MoreEffects Of World War I On America1425 Words à |à 6 PagesEffects of World War I on America Basic Work Rough Draft World War I was a bloody and gruesome war that drew in many countries from around the world. It lasted from July 28, 1914 to November 11, 1918. As mentioned, there were many countries involved in World War I. These countries were separated into two clashing alliances: The Triple Entente, involving the powers of France, Britain and Germany; as well as the Central Powers which involved the powers of Germany, Austria-Hungary, the Ottoman EmpireRead MoreThe United States During World War I906 Words à |à 4 PagesUnited States had many reasons for growing around the war. They were involved with different ways to assist the economy, politics and economy. Economy around Word War I was booming for the United States. It was not only a great time for industry and manufacturing but also the American people. Women were not thought of as capable of doing most work. During this time women were being neglected for their rights. However, due to the draft in World War I it caused for many shortage s in workers. AllowingRead MoreEconomic Prosperity : George Washington s Farewell Address1660 Words à |à 7 PagesPanics, economic growth after the Civil War, 2nd Industrial Revolution} Urged by economic benefits, people wanted new markets for their goods, while others ravished the riches of new land. Due to the Americaââ¬â¢s strive to become the Worlds greatest nation throughout history, the American economy was able to benefit after the Spanish American war and World War II, as opposed to the inflation and lead up to the Great Depression which World War I inflicted on the economy. In 1898 President McKinley dispatchedRead MoreInflation Can Be Measured By Consumer Price Index Or Cpi?1726 Words à |à 7 Pagescouldnââ¬â¢t possibly purchase anything for that cheapâ⬠. Although this seems impossible, prices fluctuate on a daily basis. This price fluctuation is known as inflation. Inflation is a continual escalation in the aggregate or general price level in an economy. In simpler terms, it means there is an increase in the cost of living and that your money might not buy as much today as it could in earlier times. To fully understand inflation one must know how it is calculated. Inflation can be measured by evaluatingRead MoreResearch Paper: Roaring Twenties1537 Words à |à 7 PagesResearch Paper: Roaring Twenties After World War 1, America had to demobilize and revert back to a peace time economy. During the 1920ââ¬â¢s, it was viewed as a prosperous economy since there was a new labor force due to demobilization, new inventions, and a new infrastructure. Also moral spirits were high since America along with the Allied Powers defeated Germany and the Great War was finally over. However, America began making many economic policies and decisions that will eventually lead up to
Saturday, December 14, 2019
Odyssey Free Essays
The lessons in life are learned by choice or the experiences of others. In Homerââ¬â¢s epic poem, The Odyssey, life applications are implied through the different adventurous journeys of Odysseus, the protagonist. These adventures relay certain and different knowledge to every individual reader. We will write a custom essay sample on Odyssey or any similar topic only for you Order Now Some of this knowledge includes the relation of numerous morals to everyday life experiences such as identity and boasting, surrogates, and enjoying life as a whole. In Homerââ¬â¢s The Odyssey, Odysseus models how identity can be related to modern day life through his experiences. For example, after the Cyclops had been blinded, Odysseus states, ââ¬Å"Cyclops, if ever mortal man asks you the storyâ⬠¦ say that Odysseus made you blind, the spoiler of citiesâ⬠¦ â⬠(Homer 115) This shows that the implications that nothing good comes out of boasting is perceived, as a poor reflection becomes of Odysseus. This also shows that just as today, people are characterized by their actions including boasting, just how Odysseus is distinguished. In addition, Odysseus shows patience with his identity as it states, ââ¬Å"â⬠¦ peaking in winged words he said, -yet uttered the truth, but turned his words awry, ever revolving in his breast some gainful purpose. â⬠(Homer 164) This shows that Odysseusââ¬â¢s character now has the willpower to keep him from revealing himself. This also shows that sometimes its not all about the ââ¬Å"look at meâ⬠feeling, as Odysseus rubs off in a positive direction by being humble. In conclusion, the morals of identity found in this novel are applicable to modern day life through the lessons Odysseus learns. Due to the multiple stops durning Odysseusââ¬â¢s journey home, lessons of surrogates can be interpreted to modern day life. For example, Odysseus had been visiting long-term with Circe, in which during this time stated, ââ¬Å"â⬠¦ for a time I doubted in my mind and heart whether to go and search the matterâ⬠¦ â⬠(Homer 120) This shows that temptation of surrogate loved ones, family, and friends can delay the final prize, or in this case Odysseusââ¬â¢s homecoming. This also shows that just as Odysseus loses focus on his true love, Penelope, many today can take their eyes off the prize, such as a loved one which will result in temptation to commit adultery. In addition, Odysseus lands in Phaecia where Nausicaa states, ââ¬Å"A husband he will be, her very ownâ⬠¦ and he will keep her forever. â⬠(Homer 77) This shows that once again Odysseus shows immaturity in his actions. This also shows that the encounter with Nausicaa could be another turning point of Odysseusââ¬â¢ homecoming, just as modern day people make everyday choices towards their homecoming. For the reasons above, not only can the lessons of Odysseusââ¬â¢s surrogate wives relate to modern day life, the lessons he learns can show the audience the poor outcome of his choices. The morals found within this novel all have a focal point to life and how to live it, but the biggest moral of all is to enjoy life. For example in book eleven, where Achilles talks to Odysseus in the underworld, he says, ââ¬Å"Better toâ⬠¦ serve a man of mean estate whose living is but little, than be the ruler over all these dead and gone. â⬠(Homer 142) This shows that in life, its better to serve and be kind to others than be the best in everything that is done. This also shows that, although this book was written so long ago, Achilles tells Odysseus the same moral as people today tell each other. In addition, Teiresias shares a saying to Odysseus: ââ¬Å"Whomever among theseâ⬠¦ let approach the blood, he shall declare the truth. But whomsoever you refuse, he shall turn back again. â⬠(Homer 134) This shows that to live life to the fullest, staying loyal to friends, and being open-minded to others is the key to staying on the right path. This also shows that the people who surround themselves with in life shapes them just as Odysseus is shaped by the influential people he talks to in the Underworld. In conclusion, enjoying life can be accomplished by anyone, and the Odyssey shows the basic examples of living life correctly. In the Odyssey, Odysseus encounters many trials than stated above. His decisions are what delayed him to his homecoming. Through the readerââ¬â¢s perspective, relations to morals of modern day life can be made such examples of identity and boasting, surrogates, and living life. What choices will you make to effect the outcome of you life? How to cite Odyssey, Essay examples Odyssey Free Essays
Friday, December 6, 2019
Quincy Morris and Van Helsing in the Crew of Light Essay Example For Students
Quincy Morris and Van Helsing in the Crew of Light Essay In Bram Stokers novel, Dracula, we see the epic conflict between Dracula, the degenerate aristocrat, and the respectability of emerging middle class values represented in the Crew of Light. Two key members of this Crew of Light are Quincy Morris, the honourable and reliable soldier and Abraham Van Helsing, the master of things obscure and occult and the ice cool analyst. This essay will focus on the role and purpose of these two characters in Bram Stokers novel. To do this I have selected two specific passages from the text of Dracula. The first passage is at p. 50, and is a letter describing Quincy Morris. Lucy Westernera, a friend and suitor to Quincy, writes the letter. The second passage, pp. 93-4, is a letter written about Van Helsing from his friend and former student, Dr Seward. Both these passages give us insights as to the character of the two men. Whilst being an important member of the Crew of Light, Quincy Morris is also perceived as being non-threatening as a foreigner in the Crew of Light. Lucy knows little of Quincys background and this would seem to breed a slight element of disrespect for him. This is illustrated where Lucy says: It amused me to hear him talk American slang. (P. 50) Although Stoker does not directly combat racism and xenophobia he addresses the matter in a both subtle and jovial manner. Including subtle prejudices associated with Quincy like this softens the Victorian stereotype of foreigners and, ergo, reassures the Victorian reader that proper English virtues can exist in certain foreigners, characteristics such as honesty, bravery and being well mannered. Lucy continues on in her letter to help enforce the fact that Quincy does indeed uphold these revered characteristics: Mr Morris doesnt always speak slang for he is really well educated and has exquisite manners. Lucys letter here typifies the prejudice against Quincy; it is harmless and not intended to be insulting, but at the same time it reminds the reader that the prejudice and xenophobia that was commonplace in Victorian Britain is still present in the text. The slang that Quincy Morris uses when speaking to Lucy helps to distinguish him from Lucys other suitors. I believe that Stoker included the slang to show how Quincy has to adapt himself to be accepted in the Crew of Light. He only resorts to phrases like driving in double harness, when he is nervous and speaks from his heart. It would seem that Stoker wished to show the reader how no matter how much you try to change yourself to fit in with society, it is impossible to truly escape the person inside. However, the opinion of Quincy Morris in the eyes of Dr Seward and Arthur Holmwood paints a very different picture to the harmless gentleman described by Lucy in her letter to Mina Harker. To the men, Quincy is seen as a brave and honourable fighter; he has served in the army alongside Seward and Holmwood. Quincy brings with him knowledge and technology of warfare; Stoker gives him the same characteristics that America held in the eyes of a Victorian reader. He is seen as a dependable ally and suitably westernised, so that he could be accepted in British society. The fact that Quincy has served in the army alongside two English gentlemen also gives him a bond with the two men. This bond seeks to eradicate traditional xenophobic barriers that may otherwise have arisen between them. Because of this bond, neither Seward nor Holmwood treats Quincy as they may have treated a foreigner. For instance, great trust is put in Quincy when he helps to look after Lucy in the nights while she is still alive. And Quincys blood is seen to be good enough to help Lucy, for he gives blood to her in the form of a transfusion: A brave mans blood is the best thing on this earth when a woman is in trouble. Youre a man and no mistake. (p. 75) The desperation of the Crew of Light to save the life of Lucy allows them to see through typical Victorian racial obstacles and treat Quincy as the gentleman he is. I believe Stoker wanted to express how he felt about the combination of bloods in Lucy, giving the men a bond, which would seek to eradicate traditional racial barriers. In this essay I intend to compare each opening scene in both movies by focusing on the similarities and differencesOne can assume that Stoker did not want to be seen as just another man trying to argue for either science or religion, as was popular at the time. If one reads closely there are some instances where one can assume that Van Helsings words are the same as the opinions of Stoker. For instance, when Van Helsing says: Well, the devil may work against us for all hes worth, but God sends us men when we want them. (p. 75) I propose that this quote comes directly from Stoker himself, and is based in his opinion of societal beliefs. A dependence on science and technology somewhat veils the supernatural, rather than explains it. The characters in Dracula are faced with situations that science has no explanation for and they must trust in God or nothing else. I believe this is why Stoker shows a dependence on more old-fashioned, religious weapons and defences, such as the crucifix, holy wafer and knives from the Crew of Light. One must infer that Van Helsing is given added respect in his knowledge of the occult because he is a foreigner. The Crew of Light and the Victorian reader would perceive that his origins might be similar to the origins of the occult. To put matters simply, the occult was not British. It is comforting to the Victorian reader to know that Dracula derives from foreign shores, and that this monster is not the literal product of British society, even if its metaphorical power was vividly apparent. Van Helsing is seen in the text as a source of knowledge on the occult, and without him I am certain that the Crew of Light would be unable to fight Dracula effectively. However it does seem somewhat ironic that the Crew of Light must enlist the help of a foreigner to protect their country from the very same thing: Yet this is not the first time that foreign help has been enlisted by the British to drive out a foreign invader. In the early 5th century, the Goths helped the indigenous people of Britain drive out their Roman oppressors and become independent. It is more than coincidence that Van Helsings place of origin, Holland, is where many of the Gothic tribes settled. The Crew of Light draw out Van Helsings knowledge of the occult in the same way that the military expertise of the Goths was used by the indigenous people of Britain to help them drive out the foreign invaders. This is a Gothic historical analogy for a Gothic novel. In this essay I have discussed why Stoker has chosen to include the characters of Quincy Morris and Abraham Van Helsing. I believe I have found three main points that I will now reiterate in conclusion. Firstly, Stoker does not treat Quincy Morris as a foreigner, because there is nothing but his blood that separates him from the other British members of the Crew of Light. And his blood is transferred and mixed with the blood of the other members of the crew of light through the process of a transfusion, where any racial qualities encoded within the blood will have been diluted. Secondly, Stoker has chosen to present the occult as something that is not British, and he personifies this in the character of Van Helsing. This underlines the significance of foreignness as a theme in the novel. Finally, Van Helsings foreign origin serves to politicise the conflict between Dracula as an invading foreigner and the intrinsic Englishness of the majority of the Crew of Light. Within this novel, these two characters form an integral part of Bram Stokers purpose.
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